Bing SEO Reporting
Automated Bing SEO ranking reports, keyword position tracking and visibility dashboards, for agencies who know that Google isn’t the only search engine.
Bing holds over 6% of the global search market and significantly more in key demographics, enterprise environments and specific geographies. For agencies with clients who rely on Bing traffic, or who want a complete picture of their organic search visibility, ignoring Bing SEO reporting is leaving real data on the table.
Umbrella Reporting connects to Bing Webmaster Tools to automate your Bing SEO ranking reports, track keyword position trends, monitor organic visibility and deliver white-label SEO reports that cover the full search landscape, not just Google.
How Umbrella automates your Bing SEO reporting
Connect Bing Webmaster Tools
Umbrella connects directly to Bing Webmaster Tools via API, syncing your clients’ keyword ranking data, impressions, clicks and crawl information automatically. For agencies managing multiple clients, you can connect every Bing Webmaster Tools account from a single Umbrella workspace, no switching between logins, no manual data pulls.
Bing Webmaster data synced by Umbrella includes: keyword ranking positions and trends, impression and click performance, average CTR by keyword and URL, crawl health and indexing status, backlink data from Bing’s link index and site health alerts.
Automate SEO Ranking Reports
Set your reporting schedule once and Umbrella generates automated SEO ranking reports on your behalf. Whether you need weekly Bing keyword ranking summaries or monthly comprehensive SEO reports that combine Bing and Google data, Umbrella handles it automatically, pulling live data, building the report in your template and delivering it to clients on time.
Automated Bing SEO ranking reports include: keyword position tracking with trend history, impressions and organic traffic analysis, top pages by clicks and visibility, ranking movement alerts (keywords gained or lost) and period-over-period comparisons.
Track Bing SEO Visibility Over Time
SEO visibility reports show you more than just individual keyword positions, they show you your overall share of voice in Bing Search, how that share is trending over time and where you’re gaining or losing ground relative to competitors.
Umbrella’s Bing SEO visibility reporting gives your clients a single, clear metric that captures their overall search health at a glance.
Monitor Bing Site Health
Bing’s crawlers have distinct behaviours and crawl priorities compared to Googlebot. Technical issues that don’t affect Google rankings can impact Bing performance significantly.
Umbrella’s Bing SEO health reporting monitors your clients’ sites from Bing’s perspective, crawl coverage, index status, structured data validation and crawl error alerts, so you can address Bing-specific technical issues before they affect rankings.
Deliver White-Label Bing SEO Reports
Every Bing SEO report in Umbrella is fully white-labelled. Add your agency branding, send reports from your domain and present clients with a unified SEO report that covers both Google and Bing performance, all under your agency’s identity.
No third-party tool names, no generic templates.
Why Agencies Can’t Ignore Bing SEO
It’s easy to treat Bing as an afterthought. Google has over 90% of the global search market and most SEO tools, guides and case studies are built around Google Search Console data. But for agencies serious about delivering complete SEO reporting and for clients whose customers use Bing, overlooking Bing SEO performance is a gap in your service.
Here’s what most agencies don’t realise: Bing’s actual reach is larger than its headline market share suggests. Bing powers Yahoo Search, Microsoft Edge’s default search engine and is deeply embedded in Microsoft 365 environments, which means it’s the default search for a significant portion of enterprise and professional users. In the B2B space, where many agency clients operate, Bing’s presence is disproportionately high.
What Bing SEO ranking reports actually tell you
An SEO ranking report for Bing tracks the same fundamental metrics as a Google ranking report: keyword positions, impressions, clicks and click-through rates. But Bing ranks content differently. Its algorithm places greater weight on domain age and authority, structured data implementation, social signals and on-page factors like meta descriptions, meaning a site that ranks well on Google may not rank as strongly on Bing and the reasons why will only be visible if you’re actually tracking Bing SEO data.
Umbrella’s automated Bing SEO ranking reports surface these differences clearly. You can compare a client’s keyword positions across Google and Bing in the same report, identifying keywords where Bing performance lags Google and using that insight to inform optimisation priorities specific to Bing’s ranking factors.
The case for automated SEO ranking reports
Manually tracking SEO rankings, whether on Bing or Google, is unsustainable at agency scale. Manually logging into Bing Webmaster Tools, downloading keyword data, formatting it and incorporating it into a client report takes significant time, introduces human error and is often the first task to get dropped when an agency is under pressure.
Automated SEO ranking report software like Umbrella solves this by connecting directly to Bing Webmaster Tools and generating reports on a schedule you define. Once configured, the process is entirely hands-off. Reports are accurate, consistent and delivered on time, regardless of how many clients you’re managing or how busy the team is.
Bing SEO visibility: Metrics clients actually understand
Individual keyword positions are valuable for SEO professionals, but they can be hard for clients to interpret. An SEO visibility report gives clients a single number, their overall share of voice in search, that’s easy to understand and easy to track over time. When that number goes up, SEO is working. When it drops, something needs attention.
Umbrella’s Bing SEO visibility reporting calculates this metric automatically, tracks it over time and includes it in your client-facing dashboard alongside individual keyword data. Clients get the big picture at a glance; your team gets the granular data to act on underneath.
Bing SEO health
Because most technical SEO tools focus on Google, Bing-specific technical issues often go undetected. Bing’s crawler has different crawl budget allocation, different structured data requirements and different handling of content freshness, meaning issues that are invisible in a Google-focused audit can significantly impact Bing rankings.
Umbrella’s Bing SEO health monitoring pulls crawl error data, index coverage reports and site health alerts directly from Bing Webmaster Tools, surfacing these issues in your reporting dashboard alongside your performance data. For clients where Bing drives meaningful traffic, this technical layer is an important part of a comprehensive SEO service.
White-label Bing SEO reports
The best SEO agencies don’t just report on the channels where they’re strongest, they report on the complete picture of a client’s search performance. Including Bing SEO data in your standard reporting suite shows clients you’re thorough, data-driven and invested in every facet of their online visibility.
With Umbrella’s white-label Bing SEO reports, adding Bing to your reporting suite doesn’t add hours to your process. You configure the connection once and every Bing SEO ranking report, visibility dashboard and health alert is generated and delivered automatically, under your agency’s brand, on your schedule.
Why does Bing SEO reporting matter?
While Google dominates global search, Bing holds significant market share in certain demographics, enterprise environments (where Microsoft products are standard) and specific geographies. Bing also powers Yahoo Search and Microsoft Edge’s built-in search, meaning its actual reach is broader than its headline market share suggests. For clients in B2B, professional services, or markets with high Microsoft adoption, Bing SEO performance can represent meaningful traffic and leads.
What is an SEO ranking report?
An SEO ranking report tracks the positions a website holds in search engine results pages (SERPs) for target keywords, over time. It shows whether keyword positions are improving or declining, identifies opportunities to move from page two to page one and provides the evidence an SEO agency needs to demonstrate results to clients. Umbrella automates this process for both Bing and Google, generating ranking reports automatically on your chosen schedule.
How does Umbrella connect to Bing Webmaster Tools?
Umbrella connects to Bing Webmaster Tools via the Bing Webmaster API, using OAuth authentication. You authorise Umbrella to access your client’s Bing Webmaster account and data begins syncing immediately. The process takes under two minutes per client and data is refreshed automatically on a daily basis thereafter.
Can I combine Bing and Google SEO data in one report?
Yes. Umbrella is designed for multi-source reporting, you can build a single SEO report that includes both Google Search Console data and Bing Webmaster Tools data side by side. This gives clients a complete view of their organic search performance across all major search engines in one document.
What is an SEO visibility report?
An SEO visibility report measures your website’s overall presence in search results, not just for individual keywords, but as an aggregate score representing how visible your site is across all the keywords it ranks for. It’s one of the clearest ways to show clients whether their SEO investment is increasing or decreasing their overall search footprint over time.
What SEO health metrics does Umbrella track for Bing?
Umbrella’s Bing SEO health reporting tracks crawl coverage and errors, index status, structured data validation, XML sitemap performance and page-level crawl issues identified by Bing’s crawler. Because Bing has different crawl prioritisation rules to Google, monitoring Bing-specific health metrics is essential for maintaining and improving Bing search performance.