Everything You Need for Online Marketing Reports
From search rankings, campaign tracking to social engagement and AI referrals, see all your marketing performance in one place. Automated reporting across every channel means less manual work and more time optimizing campaigns that actually move the needle.
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SEO Reporting & Analytics
Track performance across Google SEO and Bing, monitor organic traffic patterns, analyze backlink profiles and measure keyword performance over time. Automated Search Console and Google Analytics integration delivers impression data, click-through rates and position changes without manual exports. Generate white-label SEO reports showing month-over-month progress, competitive insights and actionable recommendations, all while saving hours of spreadsheet work.
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PPC & Paid Advertising Analytics
Unify Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads and TikTok Ads in one comprehensive dashboard. Monitor ad spend, conversion rates, cost-per-click, ROAS and quality scores across every platform. Set automated alerts for budget thresholds or performance anomalies. Show clients precisely which campaigns drive revenue and where to reallocate budgets for maximum impact.
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Social Media Performance Tracking
Aggregate data from Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, Snapchat and Reddit into unified reports. Track engagement rates, follower growth, reach, impressions, video views and content performance. Compare organic vs. paid social ROI across platforms. Identify your top-performing content types and optimal posting times, all automated for weekly or monthly client delivery.
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AI & LLM Referral Analytics
Industry-first tracking for ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, DeepSeek, Mistral and Meta Llama usage. Monitor API token consumption, cost per user, team adoption rates and AI-generated output volume. Essential for agencies managing AI tool expenses and enterprises measuring productivity gains from AI implementation. Track ROI on AI investments with the same rigor as traditional marketing channels.
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CRM & Lead Reports
Integrate HubSpot and other popular CRM platforms to show clients the complete picture from first click to closed deal. Track lead sources, pipeline progression, conversion rates by channel and sales cycle length. Prove which marketing efforts generate qualified leads versus vanity metrics and demonstrate real business impact in every client report.
4 Steps to Automated Reporting Success
Connect Your Data
One-Click Integration: Link Google Analytics, Search Console, Google Ads, Facebook, Instagram, TikTok and 40+ marketing platforms in minutes. No technical setup required, just authorize and sync.
AI Analytics Sources unique to Umbrella: Track ChatGPT, Claude, Gemini and other AI tool usage, costs and ROI alongside traditional marketing channels for complete visibility.
Customize Your Reports
White Label Branding: Add your agency logo, colors and domain. Every report reflects your brand identity, not ours. Create templates once, reuse for all clients.
Connect your domain: Choose whether you use one of our non-branded URLs or bring your own via our DNS integration.
Automate Delivery
Scheduled Automation: Configure reports to generate and send automatically, weekly or monthly. Your clients receive fresh data without you lifting a finger.
Multi-Format: Deliver as interactive dashboards and scheduled emails. One system, multiple delivery options to match client preferences.
Analyze and Optimize
Unified Analytics: See all campaign performance in one place. Compare SEO vs. PPC ROI, identify winning channels and make data-backed decisions faster.
Client Transparency: Give clients 24/7 dashboard access with customized permissions. They see real-time progress, you field fewer status update calls.
Built by Marketers, for Marketers
We’re a team of agency veterans and developers who got tired of wasting hours and days of employee time with reporting tools that weren’t designed for real agency workflows.
After years of manual spreadsheet reporting and clunky platforms that couldn’t handle multi-channel data, we built Umbrella, the solution we wished existed. Our platform consolidates Google SEO and PPC performance along with other major platforms, social media metrics and AI analytics into one automated system. We understand deadline pressure, client demands and the need to look professional while working efficiently. That’s why agencies trust Umbrella to handle their reporting infrastructure at an affordable costs compared to most other alternatives.
Latest Industry News
Stay up to date with the latest developments in marketing reporting, SEO performance tracking, PPC analytics, social media measurement, AI/LLM analytics and CRM attribution. Below, you’ll find curated industry updates covering automation trends, data integration innovations, privacy changes, platform updates and emerging technologies shaping how agencies and in-house teams measure performance.
1. What platforms does your marketing reporting software integrate with?
Umbrella Reporting integrates with multple platforms including Google Analytics, Search Console, Google Ads, Microsoft Ads, Facebook, Instagram, TikTok, LinkedIn, YouTube and major CRM systems like HubSpot. We also support emerging AI analytics sources such as ChatGPT, Claude, Gemini and other LLM platforms, so you can access and distribute all your performance data in one unified reporting system.
2. Can I white-label the reports for my agency?
Yes. Every report and dashboard can be fully white-labeled with your logo, brand colors and custom domain. Your clients see your brand, not ours. We offer varied types of reporting templates based on your subscription and also offer an in-house, non branded URL if you do not have a website.
3. How does automated report delivery work?
You can schedule reports to generate and send automatically on a weekly or monthly basis. Reports can be delivered as interactive dashboards with live data access and sent as scheduled email’s to clients. Once configured, everything runs in the background, no manual exporting or formatting required.
4. Does the platform track ROI and conversions, not just vanity metrics?
Absolutely. We connect marketing channels with CRM data to track leads from first click to closed deal. You can report on pipeline progression, conversion rates, cost per acquisition and revenue attribution, proving real business impact, not just impressions or clicks. Your client’s will see tangible insights such as conversions, AI traffic, organic and paid engagements, the things they care about, not fluff.
5. Is the platform suitable for both agencies and in-house teams?
Yes. Agencies use it to manage multiple clients with white-label reporting and automated delivery, while in-house teams use it to centralize multi-channel data and streamline internal reporting for stakeholders. Whether you manage five clients or fifty, the system scales with you.