Google Ads Reporting Software
Automated Google Ads reports that show every dollar’s worth, campaign performance, ROAS, conversions and spend, delivered on schedule, under your brand.
Umbrella Reporting connects directly to Google Ads to pull your clients’ campaign data automatically, generating beautiful Google Ads performance reports without a single manual export.
Track spend, impressions, clicks, conversions and ROAS across every campaign and deliver it all in a white-label marketing report your clients will actually appreciate.
For PPC agencies and performance marketing teams, Umbrella is the Google Ads reporting software that replaces hours of manual data work with automated, accurate, client-ready reports, built to scale with your agency.
How Umbrella automates your Google Ads reporting
Connect Google Ads in One Click
Authorise Umbrella to access your Google Ads account, or your manager account (MCC) to manage multiple clients at once and your campaign data begins syncing immediately. Every active campaign, ad group, keyword and ad is pulled automatically, with full historical data available from the first connection.
Google Ads data synced by Umbrella includes: campaign-level spend, impressions, clicks and CTR; ad group and keyword performance breakdowns; conversion tracking and CPA by campaign; quality score data; audience performance; ad schedule and device segmentation; and Google Analytics 4 goal completion attribution.
Automate Google Ads Performance Reports
Configure your Google Ads reporting template once, choose your metrics, date ranges, comparison periods and branding, then Umbrella generates automated Google Ads reports on your chosen schedule. Weekly PPC performance summaries, monthly campaign reports, or always-on marketing analytics dashboards: Umbrella delivers each automatically.
Every automated Google Ads performance report includes: total spend vs budget pacing; impressions, clicks and click-through rates; conversion volume, CPA and conversion rate; ROAS and revenue attribution; campaign-level performance breakdown; top keywords by spend and conversion; and period-over-period trend comparison.
Build a Google Ads Dashboard Clients Love
Umbrella’s Google Ads dashboard transforms raw campaign data into clear visual summaries that decision-makers can read without a paid media background. Charts show spend trends over time. ROAS gauges show return at a glance. Conversion funnels connect ad clicks to business outcomes. Your clients understand what they’re paying for and why, which means fewer awkward questions and stronger retention.
The client-facing marketing analytics dashboard updates in real time and can be shared via a permanent link, giving clients on-demand access to their Google Ads performance without needing to contact your team.
Track ROAS, Conversions and CPA in Detail
The metrics that matter most in Google Ads reporting aren’t impressions or clicks, they’re return on ad spend, cost per acquisition and conversion volume. Umbrella’s Google Ads ROAS reporting connects your ad spend directly to conversion data, letting you show clients exactly what their investment is returning, down to the keyword level.
For clients with e-commerce conversion tracking, Umbrella can pull revenue data directly, calculating true ROAS automatically. For lead generation clients, Umbrella tracks form submissions, phone call conversions and custom goal completions, giving you the conversion data to prove campaign performance beyond click-through rates.
Deliver White-Label Google Ads Reports
Every PPC report in Umbrella carries your agency’s branding, your logo, your colours, your report name. Clients receive a consistent, professional PPC performance report that represents your agency, not your reporting tool. Share reports by automated email, downloadable PDF, or permanent dashboard link, all white-labelled and always on time.
The Agency Guide to Google Ads Reporting Automation
Google Ads is one of the most powerful client acquisition tools available to businesses and one of the most time-consuming to report on. Raw Google Ads data is detailed, granular and multi-dimensional. Turning it into a clear, client-readable marketing report that tells a coherent story about campaign performance is a different skill entirely and one that most agencies are doing manually, month after month.
That’s the problem Umbrella’s Google Ads reporting software is built to solve.
Why manual Google Ads reporting doesn’t scale
For an agency with five clients, manual PPC reporting is painful but survivable. For an agency with twenty, thirty, or fifty clients, it becomes a structural problem. Industry benchmarks suggest the average agency spends 3–5 hours per client per month on PPC reporting. At 30 clients, that’s potentially 150 hours of reporting time every month, nearly a full-time equivalent role dedicated to building reports.
Automated Google Ads report software changes this equation fundamentally. Once configured, Umbrella’s reporting automation generates and delivers Google Ads performance reports with no manual intervention. Data syncs from Google Ads every day. Reports build themselves on schedule. Clients receive professional, branded marketing reports automatically. Your team reviews outputs rather than building them from scratch and the time saved can be reinvested in actual campaign optimisation.
What makes a great Google Ads performance report?
The most effective Google Ads reports share a common structure: they lead with the metrics that matter most to the client (usually ROAS, conversions and total spend), provide enough campaign-level detail to substantiate those top-line numbers and conclude with context, what’s changed since last period, what’s working and what’s being adjusted.
Umbrella’s Google Ads reporting templates follow this structure automatically. Every report opens with a performance summary dashboard, breaks down campaign-level data in detail, highlights top-performing keywords and ad groups and includes period comparisons to show trend direction. The result is a PPC performance report that tells a clear story, not just a table of numbers.
ROAS reporting
Return on ad spend is the metric that determines whether a Google Ads campaign is worth running. Yet many agency reports still lead with impressions and clicks, metrics that are easy to pull but don’t directly answer the question clients are actually asking: is my advertising investment delivering a return?
Umbrella’s Google Ads ROAS reporting connects your ad spend directly to conversion and revenue data. For e-commerce clients with revenue tracking in Google Ads, Umbrella calculates true ROAS automatically at campaign, ad group and keyword level. For lead generation clients,
Umbrella tracks CPA and conversion volume, the closest equivalent metrics for non-revenue conversion goals.
This level of attribution data transforms a standard marketing report into a genuine business performance document, the kind that justifies agency fees, retains clients and makes budget approval conversations straightforward.
The Google Ads dashboard
Monthly Google Ads reports answer last month’s questions. Live marketing analytics dashboards answer questions in real time. For clients in fast-moving markets, or clients who are actively involved in their campaigns, a real-time Google Ads dashboard is increasingly an expectation rather than a premium.
Umbrella gives every client a live marketing analytics dashboard, a permanently accessible link that shows current campaign performance, updated daily. This reduces inbound client queries (‘how are our campaigns performing this week?’), gives clients confidence that their spend is being actively managed and creates a transparent reporting culture that strengthens agency relationships.
White-label PPC reporting
The reporting experience is part of your agency’s product. A polished, consistently delivered white-label Google Ads report communicates competence and investment in client results. Generic-looking reports with third-party tool names undermine that message.
Umbrella’s white-label PPC reporting ensures every client-facing document, the automated report, the live dashboard, the email delivery, carries your agency’s identity. Clients experience a reporting service that’s entirely yours. The relationship is between them and your agency, not between them and your reporting software.
Whether you’re a boutique paid media agency with ten clients or a multi-national group managing hundreds, Umbrella’s Google Ads reporting platform gives you the automation, accuracy and branding to deliver PPC reports that drive client confidence and agency growth.
What is Google Ads reporting software?
Google Ads reporting software is a platform that connects to your Google Ads account, pulls campaign performance data automatically and generates formatted reports for clients or internal stakeholders. The best Google Ads reporting tools, like Umbrella, automate the entire process: data sync, report generation, branding and delivery, eliminating the hours agencies spend manually building PPC reports each month.
How do I connect Google Ads to Umbrella?
Connecting Google Ads to Umbrella takes under two minutes. From your Umbrella workspace, go to Integrations, select Google Ads and authorise access via Google OAuth. If you use a Google Ads Manager Account (MCC) to manage multiple client accounts, you can connect the MCC once and access all client accounts beneath it automatically.
What does a Google Ads performance report include?
A comprehensive Google Ads performance report from Umbrella includes: total spend and budget utilisation, impressions and click volume, click-through rate (CTR), conversions and conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), campaign and ad group breakdowns, keyword performance and period-over-period trend comparisons. All metrics are fully customisable to match your client’s reporting priorities.
Can I automate Google Ads reports for multiple clients?
Yes. Umbrella is built for agencies managing multiple Google Ads accounts. Using Google’s Manager Account (MCC) integration, you can connect all your client accounts at once and build separate automated reports for each. Each client gets their own report template, branding, schedule and delivery configuration, managed from your central Umbrella workspace.
What is ROAS and how does Umbrella report on it?
ROAS (Return on Ad Spend) is the revenue generated for every dollar spent on advertising. For example, a ROAS of 4 means $4 in revenue for every $1 spent. Umbrella calculates ROAS automatically by connecting your Google Ads spend data to your conversion revenue data, either from Google Ads conversion tracking or via GA4. It’s displayed at campaign, ad group and keyword level in your Google Ads performance report.
Can I white-label Google Ads reports for my clients?
Fully. Every Google Ads report and marketing dashboard in Umbrella is white-labelled. Your logo, brand colours, custom domain and report naming replace any mention of Umbrella. Clients receive a premium reporting experience that’s entirely your agency’s, delivered automatically, on schedule, at no extra effort.
How does Umbrella differ from the Google Ads reporting interface?
Google Ads’ built-in reporting shows you data for one account at a time, requires manual filtering and export for client delivery and has no white-labelling or automated delivery capability. Umbrella sits above the Google Ads interface, aggregating data across all your client accounts, building formatted reports automatically in your brand and delivering them to clients without manual intervention.